RateUp Blog

In today's hyper-aware market, consumers aren't just buying products; they're buying into brands. They want to know the story behind their purchases: where ingredients come from, how products are made, their environmental impact, and ethical sourcing practices. For Consumer Packaged Goods (CPG) brands, transparency

In the fast-paced world of Consumer Packaged Goods (CPG), understanding your customer is paramount. You invest heavily in product development, branding, and distribution, but how much do you truly know about the post-purchase experience? Are you capturing real-time sentiment, or are you relying on outdated data? While QR codes have

Discover how WhatsApp survey tools boost customer feedback response rates by 35%. Complete guide to implementation, best practices, and ROI optimization Customer feedback has become the cornerstone of business success, yet traditional survey methods are failing businesses worldwide. While email surveys languish in spam folders and SMS messages go unread,

No Apps. No Cards. Just Pure Customer Engagement. Is Your Loyalty Program Still Asking Customers to Download an App? Most loyalty programs fail not because they’re a bad idea, but because they add friction. Ask yourself: * How many loyalty apps have you downloaded this year? * Do your customers remember